HotelQuickly - Thoughts on Fragmentation
The app aims at travelers looking for a place to stay at the very last minute. The advantage of course, accommodation option at an insane discount.
HotelTonight worked really well in the US as travelers come and go between different cities and states; either via road trips, flights, trains, etc.. At the end of the day, they are still in the US backed with the same infrastructure.
Problem that come to mind is the fragmentation of the South East Asia market. Some travelers may not get the internet accessibility that they will need to make these panic last minute bookings.
Who can take advantage of this? Perhaps business and tech savvy travelers, as they are more likely to subscribe for data roaming?
Not sure if that’s really the case. If it is, that’s some huge market share getting sliced off at the moment for HotelQuickly. However, their growth rate seems to be suggesting otherwise. We can only see what happens next…